What can Kentucky do to prepare for the next pandemic or epidemic? Experts weigh in.

Building public trust now could avoid rampant spread of misinformation next time

By: - December 1, 2022 5:40 am

James Helmburg of the Kentucky National Guard opens a tent where COVID-19 patients could receive monoclonal antibody treatments at St. Claire Regional Medical Center in Morehead on Sept. 16, 2021. (Photo by Jon Cherry/Getty Images)

Even as Kentucky reels and recovers from COVID-19 in what some have touted as the “new normal,” experts say there are systemic steps we could take now to prepare for the next big health crisis. 

Chief of all, experts told the Kentucky Lantern, is building trust between the general public and health officials, the shortage of which during this pandemic has led to a myriad of misinformation spread through social media and otherwise. 

At the 100-year anniversary of the 1918 flu pandemic, the Centers for Disease Control and Prevention issued a report examining gaps in pandemic preparedness. Those gaps included scarce surveillance of birds and pigs, not enough access to ventilators, worries that the health care system would be overrun in a flu-like pandemic, lack of a universal vaccine, shortage of pandemic plans in many countries, and more

When the COVID-19 pandemic hit in late 2019 and early 2020, two years after that report, those predictions held true. 

Though vaccines were produced relatively quickly, roughly 2,000 Kentuckians died from the virus before the lifesaving shots came out in late 2020. Even after they arrived, many Kentuckians were reluctant to roll up their sleeves. COVID-19 deaths in Kentucky as of last week totaled 17,555 people. 

Supplies like personal protective equipment (PPE), ventilators and masks were in short supply in the early months. Hospitals were overrun with sick people, field hospitals went up to handle overflow, and National Guard members were deployed to help stretched medical staff. 

During all this, Kentucky contended with a nursing shortage exacerbated by pandemic-induced burnout

Demonstrators protested mask and vaccine mandates during a rally at the Capitol in Frankfort on Aug. 28, 2021. (Photo by Jon Cherry/Getty Images)

It's a central problem that we have sort of . . . retreated to armed camps. . . . You would think that if anything could cause you to bridge the gaps and have people come together, it'd be a pandemic.

– Ben Chandler, Foundation for a Healthy Kentucky, CEO and president

“One of the difficult lessons that we have learned in this pandemic is that the public health infrastructure of this country has been under tremendous stress and they have suffered, I think, through this pandemic, in a number of different ways,” said Ben Chandler, the president and CEO of the Foundation for a Healthy Kentucky. 

Kentucky is also vulnerable to pandemics because of our high rates of comorbidities, when two or more diseases or medical conditions are present in a patient at the same time, Chandler added. The state ranks high for risk factors such as diabetes, kidney disease and cancer, and “all of those things cause people to be much more vulnerable to viruses.” 

In addition to a lack of resources early on in the pandemic, he added, public health experts had to battle constant misinformation and distrust. 

“When you have a pandemic, it’s a pandemic generally because whatever you’re facing is novel, it’s new,” Chandler explained. “And there will always be questions and uncertainties about exactly how to handle it. It’s not always clear what the right thing is because the science isn’t yet entirely clear on what the society is dealing with.”

Partisan politics, though, are an increasing problem, Chandler said. 

Ben Chandler, the president and CEO of the Foundation for a Healthy Kentucky.
Ben Chandler

Pandemics and politics

“It’s a central problem that we have sort of … retreated to armed camps. And we’ve got to somehow figure out how to bridge those gaps and I don’t know what it will take because you would think that if anything could cause you to bridge the gaps and have people come together, it’d be a pandemic,” said Chandler. “If a pandemic can’t bring us together around the common purpose, what can?” 

Jennifer Hancock, the president and CEO of Volunteers of America Mid-States, agreed. “By design, public health is political,” she said. But, there’s a need going forward, she added, to make sure those decisions are transparent and all voices have a chance to sit at the decision-making tables. 

“If you feel like you’re not at the table, then you’re on the menu,” Hancock said. “Then, it immediately promotes defensiveness and mistrust.” 

The first thing . . . is to repair the distrust between the healthcare system and the different races.

– Oluwasegun Abe, hospitialist, Kentucky Nurses Association member, volunteer vaccinator

Historical racism has also exacerbated mistrust of the medical community. 

Oluwasegun Abe, a member of the Kentucky Nurses Association who works in Louisville as a hospitalist.
Oluwasegun Abe

Oluwasegun Abe, a member of the Kentucky Nurses Association who works in Louisville as a hospitalist, said “the first thing” we need to work on “is to repair the distrust between the healthcare system and the different races.” 

Abe spent more than a year of the pandemic volunteering with the city health department. As he vaccinated people all over Louisville, he repeatedly heard people’s mistrust. 

“Tuskegee happened,” he said, referring to when medical researchers and providers withheld treatment from about 400 Black men in Tuskegee, Alabama, from 1932 to 1972 in order to study the course of untreated syphilis, an experiment that led to skepticism. 

“We continue to just distrust each other,” Abe said. One solution to that distrust is investing in more diversity, he said, so people can see themselves represented in healthcare professionals. 

Delanor Manson, the CEO of the Kentucky Nurses Association, said, “what we’ve learned over the last three years is that the community must trust the professionals that are providing the information” in order for it to be effective. That means showing up for people, listening to their concerns and answering the hard questions. 

“I think a lot of the ways to build that trust include being present,” said Manson. “And what I mean by that is being present when there isn’t a pandemic, when there isn’t an epidemic, but being present in the community to establish the relationship that there is support, caring, and we have that all the time, not just when there’s a problem.” 

She added: ‘If you’re not there when things are stable, then you don’t have that relationship to build on when things are not going well.” 

Fear breeds distrust

“My experience has been: whether it’s someone in Eastern Kentucky or someone in West Louisville,” mistrust is “really based in fear,” Hancock said. 

Delanor Manson is the CEO of the Kentucky Nurses Association.
Delanor Manson

Another way to build trust, particularly when thinking about vaccinations, is to normalize that in childhood, Manson said, a job that often falls to parents. 

Hancock, who required vaccines for VOA early in the pandemic, said the model of internal quick and clear communication about the shots and the risk factors of COVID-19 can be of use for employers in the future. 

“The fear and anxiety we had regarding people being pushed out of our organization or feeling pushed out of our organization because of that decision (to require vaccines) was never realized,” Hancock said, pointing out her 95% retention rate. 

Kentucky must also prioritize not just recruiting nurses to fix the current shortage but also strive to retain staff, Manson said. Nurse retention starts with including nurses in the decision-making process, from the shifts they work to the laws that impact them, she added. 

“What most nurses want more than anything else,” Manson, herself a nurse, said: “They want to be heard.”

Jennifer Hancock is the CEO of Volunteers of America Mid-States.
Jennifer Hancock is the CEO of Volunteers of America Mid-States.

Hancock said papers and perhaps even books are needed to memorialize the response to COVID-19 and help with future leaders’ responses. 

And meanwhile, authentic conversations are a must. 

“If we have that same spirit and approach where we are really seeking to have the most inclusive table where all voices get to be respected and represented, then it diffuses some of the rhetoric that otherwise gets the headlines,” she said. “And that’s what we’ll continue to do. And we’re very, very committed to that.” 

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Sarah Ladd
Sarah Ladd

Sarah Ladd is a Louisville-based journalist from West Kentucky. She has covered everything from crime to higher education. In 2020, she started reporting on the COVID-19 pandemic and has covered health ever since. At the Kentucky Lantern, she covers mental health, abortion, COVID-19 and more.